This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

From Passion to Profit, Building Vitaminis with Leslie Danford

Laura Sinclair Episode 112

In this inspiring episode, Leslie Danford, founder and CEO of Vitaminis , shares her journey from concept to reality, building a clean label functional food and beverage brand that prioritizes health and convenience. Leslie’s passion for health and wellness, paired with her extensive background in the consumer products industry, drove her to create Vitaminis —a brand that offers whole food-based beverages packed with essential vitamins in a delicious and accessible format. She discusses the challenges and triumphs of launching a business during 2020, the critical role of self-care in sustaining entrepreneurial energy, and the value of networking with other like-minded entrepreneurs. Whether you’re a health enthusiast or a budding entrepreneur, this episode is packed with insights and motivation for those seeking to turn their passion into a thriving business.

In this episode you will hear:

[00:00] Introduction and Background
[03:01] The Founder Story: Navigating the Challenges of 2020
[05:35] From Idea to Product: Taking the First Steps
[10:25] Building the Vitaminis Brand
[21:44] Advice for Mom Entrepreneurs
[27:05] The Importance of Self-Care
[29:11] Sharing Ideas and Networking
[32:08] Where to Find Vitaminis

Guest Information

Leslie Danford is a passionate advocate for health and wellness, and the visionary behind Vitaminis, a clean label brand offering convenient, nutrient-rich beverages for busy individuals. With a background in consumer products, Leslie’s mission is to make wellness more accessible without compromising on quality. Connect with Leslie and follow her journey:


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