This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama.
Weekly Episodes
Tune in for a mix of:
- Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.
- Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.
- Practical Advice: Get actionable tips on everything from time management to marketing strategies.
This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams
"This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.
This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
How Motherhood Sparked a Tween Fashion Brand with Purpose with Traci Channer
In this inspiring episode of This Mother Means Business, Laura Sinclair sits down with Traci Channer, founder and CEO of The Decided Collection, a pajama brand designed especially for tween girls. What began as a passion project inspired by her daughter quickly evolved into a full-blown business.
Traci shares how she went from working in corporate America to becoming a first-time entrepreneur—and how that shift brought both challenges and fulfillment. The two dive into real talk about navigating motherhood and business, the importance of community support, and the often-overlooked complexities of building a product-based brand (spoiler: tariffs are no joke).
Whether you're dreaming of launching your own business or simply love a story about following your gut, this episode is packed with relatable moments, candid lessons, and a whole lot of heart.
In this episode you will hear:
00:00 – Meet Traci Channer & Her Entrepreneurial Story
05:10 – From Corporate America to Starting a Brand
10:11 – Why Community Matters in Business
15:45 – Balancing Family Life & Business Ownership
20:01 – Designing Pajamas That Tween Girls Actually Love
24:21 – What No One Tells You About Manufacturing
27:57 – Entrepreneurship Lessons You’ll Keep Coming Back To
Traci's Links:
Instagram: thedecidedcollection
Website: http://www.decidedco.com
Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
