This Mother Means Business | Business Growth Strategy, Sustainable Business Growth & Leadership for Female Business Owners
Are you growing a business but feeling like most business advice wasn't designed for women carrying the responsibilities of motherhood, family, and real life?
Do you ever feel frustrated by entrepreneurship content that either tells you to hustle harder or makes it seem like ambition should take a back seat to everything else?
Are you trying to build a profitable business, make smarter decisions, and create sustainable business growth—but struggling to find advice that reflects the reality of your life?
If that sounds like you, you're in the right place.
The truth is, building a successful business doesn't require you to choose between being an ambitious entrepreneur and being present for the people who matter most. It requires practical business strategy, strong decision-making, and a sustainable approach to growth that works in the real world.
That's exactly what this podcast is here to help you do.
Hi, I'm Laura Sinclair.
I'm a business strategist, entrepreneur, and mother who believes that motherhood changes how you build a business—but it does not reduce what's possible.
Over the years, I've worked with female business owners at every stage of growth, helping them build profitable businesses, make better decisions, strengthen their leadership skills, and create success that aligns with their values and responsibilities.
Like many women, I've experienced the pressure of feeling like I had to choose between growing a meaningful business and showing up fully in the rest of my life. I also discovered that most of the advice available to women seemed to fall into one of two categories: business strategies that ignored the realities of motherhood or motherhood-focused conversations that minimized ambition.
Neither felt like the whole picture.
That's why I created This Mother Means Business.
Each week, I'll share practical business strategy, honest conversations, and real-world lessons to help you:
✨ Build a profitable business with confidence
✨ Create sustainable business growth without sacrificing what matters most
✨ Develop a stronger CEO mindset and make better strategic decisions
✨ Strengthen your leadership skills as a business owner
✨ Navigate entrepreneurship and motherhood without shrinking your ambitions
✨ Grow a business that supports your life instead of consuming it
This podcast is for female business owners who approach business ownership as a profession, not a hobby.
Because you don't need more inspiration.
You need practical strategies that help you build a successful business in the context of real life.
If you're ready to grow your business, think more strategically, and create success on your own terms, hit follow and start listening.
Let's get to work.
Next Steps:
💻 Grab Your Seat in Our Free Community. https://www.thismothermeansbusiness.com/
🚀 Learn more about the Profitable and Present Business Accelerator: https://www.thismothermeansbusiness.com/ppba
📲 Connect on Instagram: https://www.instagram.com/itslaurasinclair
This Mother Means Business | Business Growth Strategy, Sustainable Business Growth & Leadership for Female Business Owners
Using Pinterest as a Passive + Effective Marketing Strategy with Elaine Timms
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Is Pinterest still relevant in 2025? Spoiler alert: Absolutely. In this episode, Laura sits down with Elaine Timms, Pinterest strategist and founder of Elaine Timms Creative, to break down why Pinterest is not just for recipes and wedding inspo anymore. From evergreen content to search-based visibility, Elaine shares how service-based entrepreneurs (yes, even if you're not “Pinteresty”) can use the platform to drive website traffic without dancing on Reels or chasing trends.
Whether you’re a content creator, coach, artist, or entrepreneur, this episode will help you see Pinterest in a whole new light.
In this episode you will hear:
[01:20] Meet Elaine: Pinterest strategist & agency founder who helps women-led businesses leverage evergreen content
[03:22] Who’s on Pinterest? (Spoiler: it's your ideal client!)
[04:41] Can service-based businesses succeed on Pinterest? Elaine says YES—and tells you how
[06:08] Why Pinterest is a traffic driver (and how it differs from social media)
[07:58] Laura shares her own Pinterest strategy for This Mother Means Business
[10:41] What you need before investing in Pinterest (funnels, CTAs, content...)
[13:05] Pinterest is a long game: Elaine explains the timeline for growth
[15:40] How often should you be pinning? Elaine’s advice on consistency
[17:07] Best content to pin (Hint: it’s still blogs—but not the ones you remember from 2010)
[18:21] Elaine’s journey: from SEO dabbling to selling a mom blog and launching her agency
[22:26] Where most businesses go wrong with Pinterest (keywords!)
[23:42] Is AI helpful for Pinterest? Elaine’s honest take
[24:38] Balancing business and motherhood: why Elaine chose sustainable growth
[27:29] Pinterest = low lift marketing. No comments, no DMs, no burnout
[28:10] How to connect with Elaine (newsletter, consult calls, and more!)
Elaine's Links:
Instagram: https://www.instagram.com/elainetimmscreative/
Website: https://elainetimms.com/
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
