Bringing All the Clicks To Your Site: What You Need to Know About Running Paid Ads with Britt Holmes Artwork

This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama.

Weekly Episodes

Tune in for a mix of:

Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.
Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.
Practical Advice: Get actionable tips on everything from time management to marketing strategies.

This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams

"This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.

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This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

Bringing All the Clicks To Your Site: What You Need to Know About Running Paid Ads with Britt Holmes

November 06, 2025 • Laura Sinclair

In this episode, Laura sits down with paid ads expert Britt Holmes (Founder, Merit Media) to demystify when to use ads, what must be in place first, and how to choose between Google, Meta, and LinkedIn without burning cash. If you’ve wondered whether ads are a quick fix (they’re not) or how to know you’re actually ready, this one’s for you.

In this episode you will hear:

00:31 Meet Britt Holmes of Merit Media

02:22 Britt’s background: global to founders

03:28 “Can I just run ads?” reality check

05:57 From organic-only to paid

06:59 Cost myths & agency pitfalls

10:12 DIY sites, landing pages, readiness

11:28 Perfection vs. progress

13:10 Pricing ads accessibly (no fluff)

19:50 Ads should make money

22:06 Sponsored vs. boosted vs. real ads

24:16 Google vs. Meta vs. LinkedIn