This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

From Facebook Group to Global Movement: The Story of Black Moms Connection with Tanya Hayles

Laura Sinclair

In this episode of This Mother Means Business, Laura sits down with community-builder, advocate, and founder of Black Moms Connection, Tanya Hayles. Tanya shares how a simple Facebook group for Black moms turned into a global nonprofit serving tens of thousands of women, how she thinks about advocacy, funding, and impact, and why slow, values-led growth still matters. They dive into nonprofit vs. for-profit decisions, building a working board with intention, navigating grief and career pivots, and why collaboration, data, and niche communities are the future. If you’re a mom building something bigger than yourself—especially a community or movement—this conversation will light you up and ground you at the same time.


In this episode you will hear:

00:00 – Meeting Tanya & why Laura “inserted herself” into her life

01:00 – Who Tanya is: Black Moms Connection, global village & nonprofit work

03:00 – “Busiest unemployed person ever” and the childcare centre application story

05:15 – The sunscreen story: how Black Moms Connection actually started

06:30 – From 400 to 4,000 members in two months & realizing she’d built a ship

07:40 – Why Tanya chose the nonprofit route over a for-profit community model

11:00 – Advocacy, government consultations, and protecting the community’s voice

14:15 – Reputation, values, and being careful about partnerships and optics

16:00 – From Facebook group to nonprofit: learning structure, boards, and funding

19:30 – Building a working board with intention (not vibes) and big-picture goals

22:30 – Tanya’s vision: 24-hour childcare, global chapters, apps, and sustainable growth

26:30 – Post-it walls, shifting priorities, and redefining “balance” as a mom in business

31:30 – Grieving job loss, starting again, and letting new business ideas emerge

36:30 – IOE Agency, Blackout Experience, and building offers from existing skills

41:30 – The power of data, niche communities, and why safety + specificity matter

44:30 – Where to find Tanya, Black Moms Connection, and why she’s divesting from Instagram

 

Tanya's Links:

Instagram: https://www.instagram.com/thetanyahayles/

Instagram: https://www.instagram.com/blkoutexperience/

Website: www.theioeagency.com

Website: www.blkoutexperience.com

 

Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:  https://www.thismothermeansbusiness.com/tmmb-2026 

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