This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama.
Weekly Episodes
Tune in for a mix of:
- Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.
- Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.
- Practical Advice: Get actionable tips on everything from time management to marketing strategies.
This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams
"This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.
This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
From Finance to Footwear: How Lindsay Housman Built a Science-Backed Shoe Brand for Women
In this episode of This Mother Means Business, Laura sits down with Lindsay Housman, founder of Hettas—a Canadian performance running shoe brand designed specifically for women. Lindsay shares how her own foot pain, the lack of women-centred research in sport, and watching girls drop out of athletics sparked the idea for Hettas. They talk about what it takes to build a capital-intensive, science-backed product while still working a day job, why community activations matter so much for product-based brands, and what’s next for Hedda’s as they expand into new markets and new shoe models.
In this episode you will hear:
01:05 – Lindsay’s background: finance + tech, Vancouver-based founder, mom of twins
04:14 – How Hettas started: the early conversations that sparked the idea
06:46 – Watching girls drop out of sport and why it mattered to Lindsay
08:24 – What Hettas is: performance footwear designed for women’s bodies
09:45 – Why running first: the “red thread” across sports + run club community
11:43 – Who the shoe is designed for (and why it works for many women beyond that)
13:46 – Building Hettas while working: the “stable boat” approach
18:39 – The importance of transparency, support systems, and time management
20:36 – Why product businesses are different: capital intensity + inventory realities
22:36 – Bringing kids along for the entrepreneurial journey (and what they learn)
25:09 – Where Hettas is stocked now (Canada + San Francisco)
25:45 – What’s next: two new models, different plating, lower price points
26:45 – The transparent upper: why it’s polarizing and what’s changing
29:10 – Supporting elite athletes + why community crews matter
30:15 – Surprise channel win: e-commerce performing stronger than expected
Lindsay's Links:
Instagram: https://www.instagram.com/wear_hettas/
Website: https://hettas.ca/
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
