This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama.
Weekly Episodes
Tune in for a mix of:
- Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.
- Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.
- Practical Advice: Get actionable tips on everything from time management to marketing strategies.
This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams
"This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.
This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
From Mat Leave to 10K Months (The Real Version) with Ashley Wyatt
In this episode of This Mother Means Business, Laura Sinclair sits down with Ashley Wyatt, founder of Monarch Design Co., to talk about rebuilding a business through the intense season of early motherhood. Ashley shares her journey from corporate design and wedding stationery to branding and web design, including the pivots that came with COVID, fertility challenges, two babies 22 months apart, and becoming the primary breadwinner when her husband lost his job. Together, Laura and Ashley unpack what it really takes to regain momentum — getting into rooms, staying visible, reaching out, trusting the timing, and creating supportive routines — plus a practical conversation about the ROI of professional branding and websites.
In this episode you will hear:
00:20 – Making the episode work around nap schedules (mom life)
01:08 – Ashley introduces Monarch Design Co. (branding + web design)
03:30 – Ashley’s early career: corporate design, calligraphy, teaching, stationery
04:40 – COVID pivot: losing wedding clients and shifting into branding + websites (2021)
05:25 – “Scrappy” entrepreneurship and willingness to pivot
07:17 – The reality of rebuilding after babies and life changes
08:30 – VIP days + building a business around childcare capacity
09:15 – Husband loses job + Ashley becomes primary/only breadwinner
10:56 – What moved the needle: visibility, relationships, and outreach
11:48 – “Plant the seeds” + trusting timing when results feel slow
15:01 – Giving yourself grace + a realistic morning routine in motherhood
17:32 – Why branding matters: confidence, consistency, and being top-of-mind
18:33 – Laura’s rebrand story + how premium branding impacts perception
22:09 – ROI of branding/web design + pricing confidence
23:33 – Capacity, childcare, and creating separation to work without guilt
25:10 – Household support + invisible labour + outsourcing
26:15 – Final advice: get out of your own way and put yourself out there
27:20 – Where to find Ashley online + her podcast
Ashley's Links:
Instagram: https://www.instagram.com/monarchstationeryco/
Website: https://themonarchdesign.co/
Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:
https://www.thismothermeansbusiness.com/tmmb-2026
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
