This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

The Truth Is, You Don’t Just Build a Business. You Become an Entrepreneur (With Jana Boyko)

Laura Sinclair

In this episode of This Mother Means Business, Laura Sinclair sits down with entrepreneur and business coach Jana Boyko, creator of the Bedside Business Plan and co-founder of a guided journal company built with her brother, Brad. Jana shares how she turned her coaching work into an accessible business planning tool that prioritises the sustainability of the entrepreneur — not just the business. Together, they unpack why traditional business plans feel intimidating, why identity and self-awareness matter in entrepreneurship, and how authenticity and boundaries shape long-term success. Jana also shares the behind-the-scenes story of getting her journals into Indigo across Canada, and why “boots on the ground” entrepreneurship still works.


In this episode you will hear:

01:13 – From business coach to guided journal founder

02:28 – Why most entrepreneurs don’t have a business plan

03:15 – What makes Bedside Business Plan different from traditional templates

04:10 – Making business planning human and accessible

05:09 – Why advice isn’t one-size-fits-all in business

07:05 – The mental health “price” of entrepreneurship

09:01 – Your business as a relationship: gripping vs. losing yourself

10:49 – “Your business exists to serve you”

11:26 – Compromise vs. being compromised

12:40 – What the journal covers: marketing, operations, finances, and structure

14:00 – The shift from service-based coaching to product-based business

16:54 – Employed Entrepreneur: identity-first entrepreneurship

25:50 – How Jana got Bedside Business Plan into Indigo across Canada

31:41 – Where to buy: Indigo and Amazon

 

Jana's Links:

Instagram: https://www.instagram.com/janaboyko/

Instagram: https://www.instagram.com/bedsidebusinessplan/

Website: https://www.bedsidebusinessplan.com/

 

 Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:  https://www.thismothermeansbusiness.com/tmmb-2026 

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Laura's Links:
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