This Mother Means Business | Business Growth Strategy, Sustainable Business Growth & Leadership for Female Business Owners
Are you growing a business but feeling like most business advice wasn't designed for women carrying the responsibilities of motherhood, family, and real life?
Do you ever feel frustrated by entrepreneurship content that either tells you to hustle harder or makes it seem like ambition should take a back seat to everything else?
Are you trying to build a profitable business, make smarter decisions, and create sustainable business growth—but struggling to find advice that reflects the reality of your life?
If that sounds like you, you're in the right place.
The truth is, building a successful business doesn't require you to choose between being an ambitious entrepreneur and being present for the people who matter most. It requires practical business strategy, strong decision-making, and a sustainable approach to growth that works in the real world.
That's exactly what this podcast is here to help you do.
Hi, I'm Laura Sinclair.
I'm a business strategist, entrepreneur, and mother who believes that motherhood changes how you build a business—but it does not reduce what's possible.
Over the years, I've worked with female business owners at every stage of growth, helping them build profitable businesses, make better decisions, strengthen their leadership skills, and create success that aligns with their values and responsibilities.
Like many women, I've experienced the pressure of feeling like I had to choose between growing a meaningful business and showing up fully in the rest of my life. I also discovered that most of the advice available to women seemed to fall into one of two categories: business strategies that ignored the realities of motherhood or motherhood-focused conversations that minimized ambition.
Neither felt like the whole picture.
That's why I created This Mother Means Business.
Each week, I'll share practical business strategy, honest conversations, and real-world lessons to help you:
✨ Build a profitable business with confidence
✨ Create sustainable business growth without sacrificing what matters most
✨ Develop a stronger CEO mindset and make better strategic decisions
✨ Strengthen your leadership skills as a business owner
✨ Navigate entrepreneurship and motherhood without shrinking your ambitions
✨ Grow a business that supports your life instead of consuming it
This podcast is for female business owners who approach business ownership as a profession, not a hobby.
Because you don't need more inspiration.
You need practical strategies that help you build a successful business in the context of real life.
If you're ready to grow your business, think more strategically, and create success on your own terms, hit follow and start listening.
Let's get to work.
Next Steps:
💻 Grab Your Seat in Our Free Community. https://www.thismothermeansbusiness.com/
🚀 Learn more about the Profitable and Present Business Accelerator: https://www.thismothermeansbusiness.com/ppba
📲 Connect on Instagram: https://www.instagram.com/itslaurasinclair
This Mother Means Business | Business Growth Strategy, Sustainable Business Growth & Leadership for Female Business Owners
Anti-Sleaze Copywriting: Selling Without Manipulation with Evie Tavares
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In this episode of This Mother Means Business, Laura is joined by copywriter and brand strategist Evie Tavares for a real, grounded conversation about copywriting in the age of AI — and why the words you use still matter more than ever. Together, they explore what copywriting actually is, how to write in a way that feels human (not sleazy), where AI fits and where it falls short, and how motherhood shapes the way we show up, market, and set boundaries in our businesses. This episode is part practical, part reflective — and a reminder that clarity, integrity, and empathy are still your biggest advantages.
In this episode you will hear:
02:22 — What a copywriter actually does (and what “copy” really means)
03:05 — Copywriting = words that sell (websites, emails, sales pages, ads, etc.)
04:11 — Evie’s philosophy: strategy + empathy
04:58 — Laura’s AI confession: outsourcing “humanness” + creativity
07:48 — Using AI as a tool, not a takeover
09:24 — Where to start when you don’t know what to write
10:18 — Storytelling + “your life is the content”
10:45 — Create a story bank (Notes app)
11:01 — Creation over consumption (and how scrolling kills creativity)
12:57 — Anti-sleaze copy: what it is (and why it matters)
13:16 — What Evie won’t do: false urgency + fear/shame marketing
14:31 — Pain points vs. integrity: how to sell without punching people in the face
15:29 — The balance: “I see you here” + paint the bridge to what’s possible
16:19 — Choosing marketing tactics
18:08 — A “kick in the butt” can work… if it’s aligned and empathetic
20:02 — Laura on income-based marketing + why she doesn’t use it
20:58 — “Everything works” — but not everything works for you
21:10 — How Evie handles clients who want stronger marketing angles
22:55 — Messaging is the foundation: clarity, positioning, and repeating themes
23:45 — Why it’s hard to write when you’re too close to your own business
24:17 — Mom life + business boundaries: what Evie struggles with
24:54 — Practical boundaries: “phone away at 5pm” + work-life separation
25:40 — The grumpy cat/happy cat office sign (visual boundaries for kids)
27:00 — Laura’s approach: “10 minutes, then you get 100% of me”
27:30 — Being where your feet are (the real definition of balance)
28:10 — Seasons of motherhood + work: what changes as kids grow
29:34 — Choosing the season you’re in (and letting it be what it is)
Evie's Links:
Instagram: https://www.instagram.com/evietavaresbranding/
Website: https://www.evietavaresbranding.ca/
Listen on Apple - The Unfiltered Tea with Evie
Listen on Spotify - https://open.spotify.com/show/513Km0G9Sc6znXDmLSNoF6?si=4qRLGSK_RNitz-iDROKaIw
Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
