This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama.
Weekly Episodes
Tune in for a mix of:
- Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.
- Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.
- Practical Advice: Get actionable tips on everything from time management to marketing strategies.
This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams
"This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.
This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
Anti-Sleaze Copywriting: Selling Without Manipulation with Evie Tavares
In this episode of This Mother Means Business, Laura is joined by copywriter and brand strategist Evie Tavares for a real, grounded conversation about copywriting in the age of AI — and why the words you use still matter more than ever. Together, they explore what copywriting actually is, how to write in a way that feels human (not sleazy), where AI fits and where it falls short, and how motherhood shapes the way we show up, market, and set boundaries in our businesses. This episode is part practical, part reflective — and a reminder that clarity, integrity, and empathy are still your biggest advantages.
In this episode you will hear:
02:22 — What a copywriter actually does (and what “copy” really means)
03:05 — Copywriting = words that sell (websites, emails, sales pages, ads, etc.)
04:11 — Evie’s philosophy: strategy + empathy
04:58 — Laura’s AI confession: outsourcing “humanness” + creativity
07:48 — Using AI as a tool, not a takeover
09:24 — Where to start when you don’t know what to write
10:18 — Storytelling + “your life is the content”
10:45 — Create a story bank (Notes app)
11:01 — Creation over consumption (and how scrolling kills creativity)
12:57 — Anti-sleaze copy: what it is (and why it matters)
13:16 — What Evie won’t do: false urgency + fear/shame marketing
14:31 — Pain points vs. integrity: how to sell without punching people in the face
15:29 — The balance: “I see you here” + paint the bridge to what’s possible
16:19 — Choosing marketing tactics
18:08 — A “kick in the butt” can work… if it’s aligned and empathetic
20:02 — Laura on income-based marketing + why she doesn’t use it
20:58 — “Everything works” — but not everything works for you
21:10 — How Evie handles clients who want stronger marketing angles
22:55 — Messaging is the foundation: clarity, positioning, and repeating themes
23:45 — Why it’s hard to write when you’re too close to your own business
24:17 — Mom life + business boundaries: what Evie struggles with
24:54 — Practical boundaries: “phone away at 5pm” + work-life separation
25:40 — The grumpy cat/happy cat office sign (visual boundaries for kids)
27:00 — Laura’s approach: “10 minutes, then you get 100% of me”
27:30 — Being where your feet are (the real definition of balance)
28:10 — Seasons of motherhood + work: what changes as kids grow
29:34 — Choosing the season you’re in (and letting it be what it is)
Evie's Links:
Instagram: https://www.instagram.com/evietavaresbranding/
Website: https://www.evietavaresbranding.ca/
Listen on Apple - The Unfiltered Tea with Evie
Listen on Spotify - https://open.spotify.com/show/513Km0G9Sc6znXDmLSNoF6?si=4qRLGSK_RNitz-iDROKaIw
Tickets for This Mother Means Business LIVE
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
