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This Mother Means Business | Business Growth Strategy, Sustainable Business Growth & Leadership for Female Business Owners

Are you growing a business but feeling like most business advice wasn't designed for women carrying the responsibilities of motherhood, family, and real life?

Do you ever feel frustrated by entrepreneurship content that either tells you to hustle harder or makes it seem like ambition should take a back seat to everything else?

Are you trying to build a profitable business, make smarter decisions, and create sustainable business growth—but struggling to find advice that reflects the reality of your life?

If that sounds like you, you're in the right place.

The truth is, building a successful business doesn't require you to choose between being an ambitious entrepreneur and being present for the people who matter most. It requires practical business strategy, strong decision-making, and a sustainable approach to growth that works in the real world.

That's exactly what this podcast is here to help you do.

Hi, I'm Laura Sinclair.

I'm a business strategist, entrepreneur, and mother who believes that motherhood changes how you build a business—but it does not reduce what's possible.

Over the years, I've worked with female business owners at every stage of growth, helping them build profitable businesses, make better decisions, strengthen their leadership skills, and create success that aligns with their values and responsibilities.

Like many women, I've experienced the pressure of feeling like I had to choose between growing a meaningful business and showing up fully in the rest of my life. I also discovered that most of the advice available to women seemed to fall into one of two categories: business strategies that ignored the realities of motherhood or motherhood-focused conversations that minimized ambition.

Neither felt like the whole picture.

That's why I created This Mother Means Business.

Each week, I'll share practical business strategy, honest conversations, and real-world lessons to help you:

✨ Build a profitable business with confidence

✨ Create sustainable business growth without sacrificing what matters most

✨ Develop a stronger CEO mindset and make better strategic decisions

✨ Strengthen your leadership skills as a business owner

✨ Navigate entrepreneurship and motherhood without shrinking your ambitions

✨ Grow a business that supports your life instead of consuming it

This podcast is for female business owners who approach business ownership as a profession, not a hobby.

Because you don't need more inspiration.

You need practical strategies that help you build a successful business in the context of real life.

If you're ready to grow your business, think more strategically, and create success on your own terms, hit follow and start listening.

Let's get to work.

Next Steps:

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This Mother Means Business | Business Growth Strategy, Sustainable Business Growth & Leadership for Female Business Owners

When Seven Moms Start a Business Pour Tous Happens

June 11, 2026 • Laura Sinclair

0:00 | 35:13

This week, Laura is joined by Jennifer Sennott Cram and Erica Buxton, two of the seven co-founders behind Pour Tous Skin, a skincare brand created specifically for tweens and teens. Together, they share the story of how a casual moms’ wine trip turned into a growing consumer brand built by seven women with diverse professional backgrounds and 18 kids between them.

Laura, Jennifer, and Erica dive into the realities of building a startup with friends, balancing motherhood alongside entrepreneurship and corporate leadership, and why healthy skincare habits for kids matter more than ever in today’s beauty-obsessed culture. They also discuss product development, navigating partnerships, learning through entrepreneurship, and how women supporting women can lead to incredible things.

In this episode you will hear:

00:00 – Introducing Pour Tous Skin and the story behind the brand

01:31 – How a moms’ wine trip sparked the business idea

04:02 – Building a company with seven co-founders and defining roles

07:42 – Finding the right formulation and manufacturing partners

09:21 – Bringing a skincare product to market as moms

11:39 – What “safe skincare” actually means for tweens and teens

15:08 – Building healthy self-care routines for kids

16:47 – How social media influences kids’ beauty awareness

18:39 – Watching their own children use the products

19:43 – Growing the brand and breaking through the noise

22:26 – Balancing motherhood, business, and startup life