This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama.
Weekly Episodes
Tune in for a mix of:
- Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.
- Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.
- Practical Advice: Get actionable tips on everything from time management to marketing strategies.
This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams
"This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.
This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
When Seven Moms Start a Business Pour Tous Happens
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This week, Laura is joined by Jennifer Sennott Cram and Erica Buxton, two of the seven co-founders behind Pour Tous Skin, a skincare brand created specifically for tweens and teens. Together, they share the story of how a casual moms’ wine trip turned into a growing consumer brand built by seven women with diverse professional backgrounds and 18 kids between them.
Laura, Jennifer, and Erica dive into the realities of building a startup with friends, balancing motherhood alongside entrepreneurship and corporate leadership, and why healthy skincare habits for kids matter more than ever in today’s beauty-obsessed culture. They also discuss product development, navigating partnerships, learning through entrepreneurship, and how women supporting women can lead to incredible things.
In this episode you will hear:
00:00 – Introducing Pour Tous Skin and the story behind the brand
01:31 – How a moms’ wine trip sparked the business idea
04:02 – Building a company with seven co-founders and defining roles
07:42 – Finding the right formulation and manufacturing partners
09:21 – Bringing a skincare product to market as moms
11:39 – What “safe skincare” actually means for tweens and teens
15:08 – Building healthy self-care routines for kids
16:47 – How social media influences kids’ beauty awareness
18:39 – Watching their own children use the products
19:43 – Growing the brand and breaking through the noise
22:26 – Balancing motherhood, business, and startup life
24:43 – Entrepreneurship, resilience, and learning through mistakes
28:12 – The biggest wins and lessons so far
30:15 – Women supporting women and building together
31:03 – The long-term vision for Pour Tous Skin
Erica's Links:
LinkedIn: https://www.linkedin.com/in/ericalbuxton/
Jennifer's Links:
LinkedIn: https://www.linkedin.com/in/jennifer-sennott-cram-4a29445/
Pour Tous Skin:
Website: https://pourtousskin.com/
TikTok: https://www.tiktok.com/@pourtousskin
Instagram: https://www.instagram.com/pourtousskin/
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
